Forward planning for durham

Melanie’s leadership, guidance and understanding of strategic priorities to help a destination grow have resulted in a DMP that has achieved significant stakeholder buy-in and support, which, in the last year, has been used as a reference tool for partner funding bids and strategic targeting statements from funding bodies.

Michelle Gorman

Managing Director

Visit County Durham

Durham's destination management plan was 7 years old and needed a major refresh but Visit County Durham's resources were stretched and they needed help to think through the process and consult with partners. Jason designed and delivered a stakeholder workshop to over 70 businesses to tease out new priorities while Melanie collated the findings of a wide ranging consultation and wrote the new plan. The result was a DMP that was warmly welcomed and endorsed by the industry and the public sector and is set to influence the direction of the county's development to 2020.

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