International Marketing for the North of England overseas

Melanie worked with over 30 destinations in the North of England as director of the Northern Tourism Growth fund, a £20m international marketing fund. She coordinated the work of 10 destinations who led on activity in five international markets and provided the destination/national interface between national agencies VisitEngland and VisitBritain and northern destinations. She wrote the programme's communications and chaired and coordinated programme meetings and events. She played a key role the programme's creative approach, consumer messaging and evaluation.