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We are experienced tourism professionals who work with destinations and businesses to develop their product, plan for the future, work in partnership and increase their profile.

Select a section to read more about the work that we do together and individually at Melanie Sensicle Consulting and Bright Side Tourism Consulting.

Tourism legislation in Croatia

The OECD asked Melanie to join their team as an expert advisor and help with a new commission from Croatia's Ministry of Tourism and Sport

Consumer itineraries for Staffordshire

Staffordshire County Council needed help to create ideas for itineraries that would showcase the county to consumers.

Planning and marketing for Shropshire

Shropshire County Council and Visit Shropshire wanted help to bring partners around the table to discuss and agree how to manage and market the county.

Supporting Somerset's visitor economy

Working as part of a consortium of companies we supported visitor economy businesses across Somerset to survive and recover from the Covid-19 pandemic

Business mentoring in Ireland

Failte Ireland's development programme needed mentors to help visitor economy businesses develop their visitor experience and increase distribution.

Airbnb study for Lincolnshire

Lincolnshire County Council wanted to find out how airbnb-style accommodation was impacting on the region's visitor economy.

Creating the Explorer's Road

Developing a new 300-mile touring route was a 2 year undertaking for a large partnership of destinations and businesses.

Masterclasses for destination managers

Destination managers in Romania and North Macedonia were looking for ideas and inspiration on how to evolve their organisations.

Project management in Sheffield

Sheffield called on Jason to shape and manage an ambitious programme of development and promotion for their Outdoor City offer.

Edinburgh's tourism strategy

The Edinburgh Tourism Action Group asked us to design and deliver a major consultation exercise to help develop the city's new 10-year strategy.

Organisation review in Gloucester

Marketing Gloucester commissioned us to review their organisation and provide recommendations for its future role in the city.

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Product development for Historic Cities

Bringing 16 destinations together under one brand umbrella and persuading the US travel trade to sell it was an ambitious undertaking.

Framework for the Borderlands Initiative

The Borderlands partnership approached us for help with an investment framework as part of their multi-million £ growth bid to government.

Bidding to the Discover England Fund

When the Fund was announced we were asked to research and write bids that would help secure investment for a range of development projects.

Developing Lancaster for visitors

We worked with a group of stakeholders to develop a plan that would improve the product and the visitor experience.

Partnership in the National Forest

The National Forest Company and 3 local destination management organisations wanted to review how effective they were at working together.

Updating Lincolnshire’s Market Intelligence

Lincolnshire needed to bring together fragmented and incomplete intelligence about the performance of their visitor destinations.

Reviewing tourism in Lincolnshire

Lincolnshire County Council and the Lincolnshire LEP wanted to understand how well tourism was working across the region.

International Marketing for the North of England

Visit England needed someone to lead and coordinate 30+ destinations to devise and deliver a £20m international marketing initiative.

Forward planning for Durham

Durham's destination management plan was 7 years old and needed a major refresh.

Evaluation for England's Heritage Cities

Marketing as a collective was a new activity for England's Historic Cities and they wanted to evaluate the success of their first French campaign.

Identifying an audience for Auckland Castle

Auckland Castle Trust needed to secure Heritage Lottery Funding and turned to us for an audience development plan to include in their application.

Highlights from LinkedIn

Interpreting History Conference, Alexandra Palace. Presenting the England's Historic Cities approach to interpretation using augmented reality and virtual portals.

Presenting on behalf of the National Coastal Tourism Academy.

A chance to recharge the batteries, reflect on professional practice and make new friends, Iceland study trip.

DMO masterclass, Constanta, Romania.